
Hello!
My name is Alex, and I live in Cardiff. I am a mother, a wife, a daughter, a sister, an auntie, a friend, and a colleague — roles that shape how I understand people and their importance within the workplace.
My Story
With more than 25 years in HR and people development, I’ve built a career as a strategic and commercially minded People Director known for delivering people strategies that drive business growth and operational excellence. I’ve led HR, Learning & Development, and Talent Acquisition functions across complex, multi‑site organisations with 1,300+ employees, shaping transformation and engagement through data‑driven, people‑centric initiatives.
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As a trusted advisor to senior leaders and boards, I specialise in aligning the people agenda with organisational goals. My expertise spans the full employee lifecycle — HR strategy, L&D, Talent Acquisition, Engagement, and Wellbeing — supported by strong governance and a values‑led approach. I’m recognised for building high‑performing teams and achieving measurable outcomes, including being among the first in Wales to secure the Wellbeing Silver Quality Mark.
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As the Founder of Enrich HR & Training, my focus is simple: To strengthen your people practices, build capability, and deliver solutions that accelerate performance and organisational success.
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My style is dynamic, practical, and results‑driven. I bring energy, expertise, and a proven track record to every partnership, helping organisations unlock potential and achieve meaningful, lasting impact.
Contact
I'm always looking for new and exciting opportunities. Let's connect!


